Core Conditioning

A Unified Strategy for Consistent, Platform-Specific Engagement

THE APPROACH. We began with a comprehensive audit of Core Conditioning’s digital assets—website, social media, and email communications—using both qualitative analysis and platform data. The goal: identify inconsistencies, performance gaps, and opportunities for automation.

Key Steps We Took:

• Audience + Channel Audit: Evaluated patient, staff, and subscriber behavior across email and social.
• Brand System Refinement: Established a consistent visual identity and tone across platforms.
• Email Platform Upgrade: Migrated to a modern email platform for better deliverability, analytics, and segmentation.
• Strategic Planning: Created a 12-month marketing calendar covering class schedules, events, seasonal content, and recognition campaigns.
• Content Publishing System: Built a streamlined publishing workflow to ensure timely delivery across all channels.

We didn’t just upgrade their visuals—we gave Core a repeatable system for staying top-of-mind with their audience.

Immediate Engagement Gains—Even in a Challenging Climate

THE RESULTS. The impact of our approach was clear within the first 90 days—and sustained throughout the pandemic:

First 3 Months

• +86% Facebook engagement
• +38.8% Instagram engagement
• +6.43% email open rate improvement

2021 Pandemic Year:

• +10.39% growth in Instagram followers
• 17.16% – 30.98% average email open rates (well above industry benchmarks)

These numbers reflect not just better content, but better alignment between audience expectations and brand delivery.

Even during the COVID-19 pandemic, our engagement grew. Patients stayed connected and informed—and that meant everything.

A Sustainable Foundation for Scalable Communication

THE IMPACT. Core Conditioning now operates with a clear, consistent brand identity across all digital touchpoints. Their internal team has a reliable system for planning, publishing, and measuring content. Most importantly, they’ve built stronger relationships with their community—reinforcing trust, encouraging bookings, and growing brand equity.

This case proves that when strategy, design, and technology work in harmony, even service businesses in traditionally offline industries can thrive online—no matter the external conditions.

+86% Facebook engagement in 3 months
Email open rates reached up to 30.98% during the pandemic
Instagram followers grew by 10.39% despite industry-wide declines